RC Recycling: Finding Commonalities with Our Customers
I often say that one of my favorite parts about working at Knack is getting to see all of its seemingly infinite use cases. Hearing about a customer who’s using our product in a new way or to a new end is always exciting.
In some cases, such as with RC Recycling, Knack customers have taught me about entire industries I wasn’t previously aware of. My knowledge of construction sites is pretty limited, so talking to Mike about his company, which helps recycle excess concrete, was a window into an industry about which I knew almost nothing. Not only did I get to hear about the real world impact Knack was having on his business, but I got to learn about a whole set of jobs I hadn’t known existed.
With all the diversity of Knack’s customer base, sometimes it seems like the software itself is the only common thread. After all, what else is there linking car dealerships and international nonprofits, fishing companies and NFL teams?
But sometimes Knack’s impact extends beyond the technical or organizational. Since it’s web-based, it offers Mike something he hadn’t previously enjoyed: the option to work from anywhere with an internet connection. This has meant that not only can he take his time getting to the office in the mornings (since he doesn’t have to be there to get started on the day’s tasks), but his new part-time dispatcher, a stay-at-home mom, can work exclusively from her home.
This is a benefit that resonated with me. Knack is an all-remote team, and we value the independence, flexibility, and work-life balance that promotes. In fact, remote life is one of the core tenets of our company culture. Like Mike’s dispatcher, several of our team members have young children at home, and working for a remote company often means more time with family.
The range of Knack customers and utilizations is impressive, and one we love to see play out day after day. Sometimes the need for a robust database tool may be all that these companies have in common, or that we as a team have in common with them.
Other times, though, through a conversation like the one I had with Mike, a shared company value will be brought to light. And those moments are just as exciting as the ones that highlight our differences.
You can read our full case study with RC Recycling here.