Speaking with Don Murray for a Knack case-study was a delight. Don had effusively positive things to say about Knack, even going so far as to say he felt he’d dreamed us into existence!
Don and his partner James Shalley use Knack to help them keep track of client calls and case information for their New York City criminal law firm, Shalley and Murray.
Prior to finding Knack, they were consumed by what Don called “spreadsheet madness.” Knack is such a superior solution to spreadsheets that we always love hearing about these stories.
As a New Yorker and an avid Law and Order viewer, talking to an NYC criminal attorney was in and of itself pretty exciting. And learning that Knack is often present (via phone or tablet) on their table during court was also very cool to hear.
Towards the end of our call, I asked Don whether he’d be willing to send us any images of the app itself that he could share. However, Don thought his app may be too simple to be impressive or inspiring. After hearing about how much time and business Knack had saved his firm, I quickly challenged that notion.
If anything, the simplicity of Don’s app makes it all the more noteworthy. The most complex solution isn’t always the best, and the most powerful apps sometimes don’t need to take advantage of advanced features.
What makes Knack so powerful is, in my opinion, its flexibility. It can work just as well for huge corporations as for mom-and-pop businesses; it can be equally powerful in the hands of senior developers and users who’ve never written a line of code in their lives. We may have a lot of complex features, but those definitely aren’t required for an app to be effective.
The bottom line is that it helps Don and James do what they do best. And for Shalley & Murray, their call tracker app is only the beginning. As Don himself said, “We have all kinds of plans for Knack.” We can’t wait to see what they are.