Knack Flows and Mailchimp Integration: What to Know

Did you know that businesses waste over 20 hours per month on manual data entry between their CRM and email marketing platforms? That’s valuable time you could be spending growing your business instead of copying and pasting contact information.

If you’re manually transferring contacts from Knack to Mailchimp, you’re not just wasting time—you’re risking a 15% error rate that can damage customer relationships and compromise campaign effectiveness. At Knack, we developed Knack Flows to solve this.

Introducing Knack Flows: A Solution for Automation

Knack Flows is a powerful solution that eliminates manual syncing entirely. Our native integration with Mailchimp automatically syncs your contacts in real-time with zero manual effort—and perfect accuracy. Whether you’re managing a small business database or an enterprise-level list, Knack Flows works at any scale. Best of all, you can set it up in under five minutes without writing a single line of code.

Getting Started with Mailchimp Automation

Let me show you how to automate your Mailchimp workflows and reclaim hours of lost productivity. First, inside your Knack app—whether it’s a member directory or client portal—go to the Flows section and create a new flow from scratch.

Set the trigger to “New Record in Knack.” Choose the relevant table, like “Contacts,” from your client portal. This will allow any newly submitted record to begin the automation.

Connecting to Mailchimp

Next, add an action to “Add Subscriber to List” in Mailchimp. You’ll be prompted to link your Mailchimp account by logging in and authorizing access.

Once linked, you can select the target list—like “Members”—and configure the subscription status. For example, set status to “Subscribed.” Then map fields from Knack such as email and name to the corresponding Mailchimp fields. You can also map optional fields like sign-up date.

Creating and Testing Contacts

Press save and start the flow. Now, open a new tab and add a test record to your Knack contact form. Enter name, email, and a birthday. Submit the form and check the data update.

Back in your flow logs, you’ll see the success message. Go to your Mailchimp account and you’ll see the contact has been added—complete with the name and subscription status. It’s fast and reliable.

Advanced Features and Flexibility of Knack Flows

You’re not limited to just adding subscribers. You can also create flows that start from Mailchimp. For instance, when someone subscribes to a Mailchimp list, you can trigger the creation of a new contact in Knack in real time—or even migrate data in bulk.

Map the subscriber’s name and email to your contact table in Knack. Add other fields like occupation or address if needed. Press save and now your sync works both ways.

Why Knack Flows Is Better Than Third-Party Tools

What makes Knack’s Mailchimp integration better than others?

• Real-time syncing instead of batch-only updates
• Built-in filtering options for conditional syncing
• No third-party tools like Zapier or Make.com required
• Precise control—like only syncing contacts who opt into marketing emails

Add a condition step before your Mailchimp action to check a field like “Marketing Opt-in = Yes.” That’s how you avoid accidental sends and keep campaigns clean and compliant.

Scalability and Long-Term Benefits

This setup scales with your business. Whether you’re syncing 100 or 10,000 contacts, Knack Flows handles it effortlessly. Plus, as your needs evolve, you can tweak the flow anytime—making it a long-term solution for your marketing workflows.

Transforming Your Marketing Workflow

By automating contacts between Knack and Mailchimp, you gain:

• Perfect data accuracy
• Faster campaign launches
• More time for strategic work instead of admin tasks

Set up your integration today using Knack Flows and watch your productivity skyrocket.

Support and Community Engagement

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Got questions about customizing this for your business? Drop them in the comments and our experts will help you get set up for success.

Thanks for watching and we’ll see you in the next one. Bye!