How Knack Flows Work

Bring your Facebook audience, engagement, and campaign activity into Knack using Knack Flows to power automated workflows, reporting, and operational insights. Whether you’re capturing leads from Facebook ads, tracking post engagement, syncing user activity, or creating dynamic dashboards, this integration makes it easy to surface social media data inside your Knack app and act on it. Use triggers from Facebook to automate follow-ups, update CRM records, enrich audience profiles, and kick off downstream marketing processes. At the same time, Knack data changes can be sent back to Facebook or related systems to update custom audiences, retargeting sets, or messaging logic, all without writing any code.

Step 1: Select a Trigger

A trigger is an event that starts your automated workflow. In the Knack + Facebook integration, triggers can originate in Facebook, such as a new lead, page engagement event, ad campaign milestone, or audience update. Or they can start in Knack, including custom record creation or status changes. Knack Flows detects the selected events and begins the associated automation.

Step 2: Set up an Action in Knack

Once a trigger fires, actions define what happens next in your Flow. In Knack, actions might include creating or updating records, tagging audience segments, sending internal alerts, or applying conditional logic. Using the Facebook API, actions can include retrieving lead details, updating custom audiences, logging engagement metrics, or syncing updated data back to your social campaigns.

Step 3: Connect and Automate

When your Flow is ready, you can activate it immediately or expand it with additional steps and conditions. Your Facebook and Knack systems are now connected in a way that turns social engagement into structured data and actionable workflows. Track performance in dashboards, automate campaign follow-ups, enrich audience profiles, and align Facebook activity with your broader business processes.