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How Knack Flows Work

With Knack and Gmail, you can send personalized emails, alerts, and notifications directly from your Knack app using Knack Flows. Use this integration to follow up on form submissions, notify users about updates, send internal alerts, deliver confirmation messages, and more — automatically and in real time. You can search for records by field, pull in details like a contact’s first name or account information, and use those values as dynamic placeholders in your emails. Trigger messages when forms are submitted, when new records are created, when data changes, or when workflow milestones occur. You can also send test emails to preview formatting and personalization before launching automations.

Select a Trigger

A trigger is an event inside Knack that starts your Flow. You choose which Knack event will initiate your Gmail email. For example, you might send an email when a form is submitted, when a new record is added, when an order status changes, or when a workflow condition is met. Knack detects the selected event and launches the workflow that sends the Gmail message.

Add an Action to the Flow

Once a trigger fires, actions execute the tasks inside your Flow. With a Gmail action, you can send emails from Knack using data stored in your records. For example, you can look up a record by email address, insert fields like first name or account details, and send a personalized message. You can also send test emails to verify formatting, subject lines, and dynamic fields before making the workflow live.

Add More Actions and Automate

After your Flow is ready, you can add additional actions or activate the workflow right away. Knack and Gmail are now connected so that any important activity, such as form submissions, new entries, or status changes, can trigger timely, consistent email communication. Automate Gmail notifications, confirmations, reminders, and personalized outreach from Knack.

Popular Knack + Gmail Automations

Connect Knack and Gmail with pre-built automation templates to streamline outreach, personalize follow-ups, and manage your email communications.

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Send Gmail confirmation emails when Knack forms are submitted
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Personalize messages using Knack record fields, such as first name or company
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Notify users or staff when a record changes or a workflow milestone is reached
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Send account, order, or project updates automatically through Gmail
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Send test emails while configuring new Knack email workflows

Top Use Cases for Integrating Gmail and Knack

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Lead and Form Submission Follow-Up

Automatically send personalized Gmail messages when any Knack form is submitted, such as contact forms, registrations, lead forms, or support requests.

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Automated Status and Update Notifications

Trigger Gmail emails for order updates, account changes, project progress, or any key record change in your Knack app.

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Workflow-Based Email Messaging

Send alerts, reminders, or confirmations using dynamic fields from Knack whenever workflow logic determines an email should be sent.

Email Notifications
Internal Communication and Alerts

Use Gmail to deliver internal notifications to team members, such as assignment changes, approvals, deadlines, or escalation alerts.

Triggers and Actions

Knack Flows help you automate workflows by connecting your data and actions. A trigger starts a workflow, and an action executes a task based on the trigger.

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Trigger
(Knack) New Record Created
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Trigger
(Knack) Record Updated
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Trigger
(Knack) Record Deleted
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Trigger
(Knack) New Form Submitted
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Trigger
(Knack) Record Matches Condition (Rules-Based Trigger)
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Trigger
(Gmail) New Email Received
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Trigger
(Gmail) New Email Matching Label or Filter
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Action
(Knack) Create Record
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Action
(Knack) Update Record
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Action
(Knack) Find Record
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Action
(Gmail) Send Email
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Action
(Gmail) Send Test Email
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Action
(Gmail) Send Personalized Email Using Record Fields

About Gmail

Gmail is a widely used email service from Google that powers everyday communication for individuals and businesses around the world. It offers a reliable, secure platform for sending and receiving messages, managing contacts, and organizing conversations. When integrated with tools like Knack, Gmail becomes a powerful engine for automating outreach, personalizing communication, and keeping teams aligned around timely, relevant email interactions.
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