How Knack Flows Work

Connect Google My Business with Knack using Knack Flows to manage local listings engagement, automate question handling, and streamline post publishing workflows. This integration allows you to monitor new customer questions, create or update answers, publish posts, and sync local listing activity into your Knack database. Instead of manually tracking interactions inside Google My Business, you can centralize question management, automate internal alerts, and coordinate responses through structured workflows. Knack becomes the operational layer that transforms local engagement into trackable and measurable business processes.

Step 1: Select a Trigger

A trigger is an event that starts your automation workflow. In a Knack and Google My Business integration, triggers can originate from Google My Business, such as when a new question is posted to your listing. Triggers can also begin in Knack when records are created or updated, such as when a team member drafts a response or schedules a post.

Step 2: Set up an Action in Knack

Once a trigger occurs, actions define what happens next in your Flow. Google My Business actions can create questions, update or answer existing questions, delete questions, retrieve question lists, or publish posts. Knack actions can store interaction history, assign tasks to staff, send notifications, and apply conditional workflows to ensure timely responses.

Step 3: Connect and Automate

When your Flow is activated, Google My Business and Knack work together seamlessly. Customer interactions are automatically logged, responses are coordinated through structured workflows, and posts can be managed directly from your application logic. This ensures local engagement is handled consistently, transparently, and efficiently.