How Knack Flows Work

Connect Instagram for Business with Knack using Knack Flows to automate content publishing, track social engagement, and turn Instagram activity into structured, actionable data. With this integration, you can automatically react to new Instagram posts or tagged media, log social content into your Knack database, and trigger workflows based on brand mentions or publishing events. Whether you’re managing content calendars, monitoring user-generated content, tracking campaigns, or syncing social activity with internal systems, Knack makes it easy to operationalize Instagram for Business without writing any code.

Step 1: Select a Trigger

A trigger is an event that starts your automated workflow. In the Knack + Instagram for Business integration, triggers typically originate in Instagram, such as when new media is posted to your business account or when your brand is tagged in a post. Triggers can also come from Knack, like a new content record or campaign update, allowing your database to drive social automation.

Step 2: Set up an Action in Knack

Once a trigger fires, actions define what happens next. Knack actions may include creating or updating records, assigning tasks, sending notifications, or enriching content metadata. Instagram for Business actions allow you to publish photos directly from Knack, log posting activity, or connect social content with campaign, product, or influencer records.

Step 3: Connect and Automate

When your Flow is activated, Knack and Instagram for Business work together seamlessly. Social posts and tags become structured data, engagement events trigger internal workflows, and your team gains visibility into Instagram activity through dashboards and reports. This creates a single source of truth for social operations, content management, and performance tracking.