How Knack Flows Work

Connect Clay with Knack using Knack Flows to automate data enrichment, power outbound workflows, and centralize prospect intelligence inside your application. This integration allows you to pull enriched data from Clay into Knack, trigger outbound research workflows, and send structured updates back to Clay via webhooks. Whether you're managing sales prospecting, recruiting pipelines, partnership sourcing, investor research, or account-based marketing, Knack helps turn Clay-powered intelligence into organized, actionable business processes.

Step 1: Select a Trigger

A trigger is an event that starts your automation workflow. In a Clay and Knack integration, triggers can originate in Clay, such as when enriched data is available using “Get Data from Clay.” Triggers can also originate in Knack, such as when a new prospect record is created, a field requires enrichment, or a record matches specific qualification criteria.

Step 2: Set up an Action in Knack

Once a trigger occurs, actions determine what happens next in your Flow. In Knack, actions might include creating or updating prospect records, applying lead scores, assigning account owners, tagging enriched fields, or sending notifications. In Clay, actions can include sending a webhook from Knack to trigger additional enrichment, outbound research, or automated prospect workflows inside Clay.

Step 3: Connect and Automate

After your Flow is configured, activate it immediately or expand it with additional steps. Your Clay and Knack systems are now connected in a dynamic loop. Prospect records in Knack can trigger enrichment in Clay, and Clay results can automatically update structured database fields. This creates a powerful system for managing outbound intelligence without manual research or spreadsheet tracking.