How Knack Flows Work

Integrate Kit (formerly ConvertKit) with Knack using Knack Flows to automate subscriber management, trigger email marketing workflows, and synchronize audience data with your application. This integration allows you to add subscribers to forms and sequences automatically, apply tags, track purchases, and sync subscriber activity with records inside your Knack database. By combining Kit’s email marketing automation with Knack’s structured database and workflow tools, teams can manage subscriber lifecycles, monitor engagement, and coordinate marketing campaigns without manual data entry.

Step 1: Select a Trigger

A trigger is an event that starts your automation workflow. In a Kit and Knack integration, triggers can originate in Kit when a purchase is created or when a subscriber becomes active. Triggers can also originate in Knack when a new record is created, a form is submitted, or a workflow stage changes inside your application.

Step 2: Set up an Action in Knack

Once a trigger occurs, actions execute the tasks within your Flow. In Knack, actions may include creating or updating subscriber records, logging purchase data, or sending internal notifications. In Kit, actions can include adding subscribers to forms or sequences, tagging subscribers, removing tags, or creating purchase records associated with a subscriber.

Step 3: Connect and Automate

When your Flow is ready, you can activate it immediately or extend it with additional automation steps. Your Kit and Knack platforms are now connected. Subscriber activity, purchases, and marketing engagement can automatically update records, trigger email sequences, and feed reporting dashboards inside your application.