How Knack Flows Work

Manually syncing contacts between your email marketing platform and your database can waste time and cause errors. When you integrate Mailchimp with Knack, you can eliminate manual data entry entirely. Knack Flows automatically syncs your contacts in real time with accuracy. So, your lists stay clean, compliant, and up to date. With the Mailchimp and Knack integration, you can add new subscribers, update existing contacts, manage audience tags, and trigger automated workflows whenever data changes in Knack. You can also start workflows from Mailchimp, such as creating new Knack records the moment someone joins your list. Whether you're managing a small list or syncing tens of thousands of contacts, Knack’s no-code automation makes setup fast and scalable.

Step 1: Select a Trigger

A trigger is an event in your automation that starts your Flow. You can choose a trigger in either Knack or Mailchimp. For example, you might initiate a Mailchimp sync when a new contact form is submitted in Knack, when a record is updated, or when a new subscriber joins a Mailchimp list. Knack Flows detects the selected event instantly and starts the workflow.

Step 2: Set up an Action in Knack

Once a Trigger occurs, actions execute your automation tasks. In Knack, this could mean “Create Record,” “Update Record,” or “Find Record.” For Mailchimp, actions can include “Add Subscriber to List,” “Update Subscriber,” “Add Tag,” or other audience management tasks. You can map Knack fields to Mailchimp fields, personalize subscriber data, and even use conditional logic, such as only syncing contacts who opted in to receive your messages.

Title Step 3: Connect and Automate

After you configure your Flow, you can test it, add more steps, or activate it immediately. Knack and Mailchimp are now connected with a real-time, bi-directional sync that keeps your audiences updated without any manual effort. Launch campaigns faster, ensure perfect data accuracy, and automate your marketing operations directly from your Knack app.