Top 6 Online Form Builder Software (Guide)

In today’s digital world, collecting information quickly and efficiently is crucial for everything from marketing campaigns to customer feedback, event registrations, and internal workflows. That’s where an online form builder comes in–these tools allow businesses and individuals to create, share, and manage forms without any coding knowledge. With drag-and-drop interfaces, customizable templates, and real-time analytics, they simplify data collection while saving valuable time.

As the demand for seamless digital experiences grows, so does the need for smarter ways to gather insights. Whether you’re running a startup, managing a team, or just organizing a community event, the right online form builder can help you collect responses, automate processes, and improve decision-making with clean, organized data. 

With so many options available, choosing the right form builder depends on your specific needs–whether it’s integration with other tools, design flexibility, or advanced analytics. In this guide, we’ll explore six of the best solutions to help you find the perfect match. 

Key Takeaways

• Online form builders streamline data collection for both businesses and individuals through customizable, user-friendly tools.
• The right tool can improve workflow efficiency, enhance customer interactions, and simplify data analysis.
• This guide highlights six top platforms, each offering unique features tailored to different needs and goals.

Key Features of Top Online Form Builders

When choosing an online form builder, it’s important to focus on the features that can make your data collection process faster, smarter, and more aligned with your goals. The best tools offer a balance of usability, flexibility, and powerful integrations–here are the key features that set them apart: 

User-Friendly Interface

A top-tier online form builder should be easy to use, even for non-technical users. Drag-and-drop functionality, pre-built templates, and clean layouts allow anyone to build forms quickly without coding. This reduces setup time and empowers teams across departments to manage their own forms. Explore how Knack makes form building intuitive. 

Integration Capabilities

Form builders that integrate with CRMs, email marketing platforms, payment gateways, and other business tools can dramatically improve efficiency. These integrations allow for automated workflows, better data syncing, and seamless user experiences. See how Knack supports powerful integrations. 

Customization and Flexibility

Whether you’re collecting customer feedback or processing internal requests, customization is key. A flexible online form builder lets you tailor field types, logic rules, and branding elements to match your specific use case. This ensures forms look and function exactly how you need them to. Learn how Knack enables custom-built forms with advanced app logic. 

Reporting and Analytics

The ability to track submissions, measure performance, and generate reports is essential for data-driven decision-making. With built-in analytics, users can identify trends, improve form completion rates, and gain insight into user behavior. Discover Knack’s built-in reporting and dashboards. 

Mobile Responsiveness

Today’s users access forms on a variety of devices, so mobile optimization is a must. A responsive online form builder ensures that your forms look professional and work smoothly on smartphones, tablets, and desktops–helping you capture more responses on the go. 

Pricing and Value

Form builders come with a range of pricing plans, from free versions for simple to premium tiers for advanced features. The best tools offer scalable pricing, clear value at every level, and often free trials so users can explore before committing. 

Top Online Form Builder Software at a Glance

Form Builder	Standout Feature or Strength	Starting Price (Monthly)
Knack	A powerful online form builder with deep customization and database functionality. Learn more.	$39
Jotform	Offers hundreds of templates and advanced widgets for fast form creation.	Free; paid plans from $34
Typeform	Known for sleek, conversational forms that boost engagement.	Free; paid plans from $25
Google Forms	Simple and free with real-time collaboration and Google Workspace integration.	Free
Formstack	Ideal for workflow automation and secure data collection.	From $59
Wufoo	Offers easy drag-and-drop building with visual reports.	Free; paid plans from $14

Top Online Form Builder for Powerful Database Features and Custom Applications

Some businesses need more than just a basic form—they need a flexible tool that can grow with their processes, manage complex datasets, and build full internal tools without writing a single line of code. 

Knack

Knack is more than just an online form builder. It’s a full-featured online database and custom application builder. Perfect for users who need more than simple data capture, Knack lets you build structured forms that are directly tied to relational databases, allowing you to create powerful applications for business operations such as inventory management, project tracking, staff scheduling, and more.

You can get started even faster with Knack, leveraging one of their pre-built form templates.

Key Features: 

• Build complex data relationships between form entries and database records
• Customize layouts, workflows, and permissions for advanced use cases. 
• Easily create reports and dashboards to visualize submitted data
• Seamlessly integrates with other tools via Knack’s integrations
• Use AI-powered tools to streamline custom app creation
• Strong data management capabilities via reporting and user roles

Top Online Form Builder for Exceptional Ease of Use

When simplicity is a top priority, choosing an intuitive and beginner-friendly form builder can make all the difference. For users who want to create professional forms quickly without a steep learning curve, ease of use is essential.

Jotform

Jotform is one of the most beginner-friendly online form builders, offering a drag-and-drop editor that requires no coding knowledge. With thousands of pre-made templates and widgets, Jotform makes it incredibly easy to spin up polished, professional forms for everything from event registration to payment collection. 

Key Features: 

• Intuitive drag-and-drop builder
• 10,000+ ready-to-use form templates
• Conditional logic, appointment scheduling, and e-signature support
• Powerful integration options including PayPal, Stripe, Salesforce, and more
• Mobile app for on-the-go form building and response tracking
• Offering HIPAA-compliant forms for healthcare providers

Top Online Form Builder for Engaging and Conversational Forms

Not all forms have to feel like a chore to fill out. If you want a more interactive and user-friendly experience, conversational form builders can help make data collection feel more like a dialogue than a questionnaire.

Typeform

Typeform reimagines the form experience by using a conversational, one-question-at-a-time approach. The result? More engaging forms that feel natural and often lead to higher response rates. Its sleek design and interactive style make it ideal for surveys, customer feedback, and quizzes. 

Key Features:

• Conversational interface for a better user experience
• Beautiful, responsive design templates
• Conditional logic and question branching
• Real-time response tracking and basic analytics
• Integrates with over 500 tools, including Slack, Mailchimp, and Google Sheets

Top Online Form Builder for Seamless Integrations for Marketing Automation

For marketers, a form is more than just a way to collect information—it’s the first step in an automated journey. Choosing an online form builder with strong integration capabilities can streamline lead nurturing, email campaigns, and customer segmentation.

HubSpot Forms

If you’re using HubSpot CRM, HubSpot Forms is a no-brainer. It lets you create forms that automatically connect to your CRM and marketing automation workflows, making it a powerhouse for lead capture and campaign management.

Key Features:

• Native integration with HubSpot CRM and Marketing Hub
• Drag-and-drop form builder with no coding required
• Automatically trigger workflows based on form submissions
• Progressive profiling for smarter lead capture
• Built-in analytics for measuring form performance
• Pre-filled form fields for returning users

Top Online Form Builder for Robust Reporting and Basic Data Analytics

Understanding your form responses is just as important as collecting them. The best online form builders for reporting and analytics make it easy to visualize data, spot trends, and take action based on real insights.

Google Forms

Google Forms may be simple, but it’s a favorite for those looking for a free, no-frills solution to gather and analyze data. It automatically sends form responses to Google Sheets and provides built-in visualizations like pie charts and bar graphs to help you make sense of your data quickly.

Key Features:

• Completely free and easy to use
• Seamless integration with Google Sheets
• Automatically generates summary charts for collected data
• Supports file uploads, quizzes, and conditional logic
• Real-time collaboration and editing
• Mobile-friendly design

Top Online Form Builder for Affordable Pricing for Basic Survey Needs

If you’re looking to collect feedback or run surveys without breaking the bank, some form builders offer solid features at a budget-friendly price. These tools are ideal for businesses or individuals who need essential survey functionality without advanced extras.

SurveyMonkey

SurveyMonkey is a well-known name in the online survey space, offering a solid platform for businesses and individuals focused on gathering feedback. It’s especially useful for teams that need affordable tools for survey design, distribution, and response tracking, without the need for complex application-building features.

Key Features:

• Affordable pricing tiers for individuals, small businesses, and teams
• Easy-to-use survey builder with a wide range of question types
• Built-in analytics for response summaries and trends
• Survey logic (skip logic, branching, etc.) even in lower-tier plans
• Integration with Slack, Mailchimp, Salesforce, and more
• Export data to CSV, XLS, and SPSS for deeper analysis

How to Choose the Right Online Form Builder for You

Choosing the right online form builder depends on your unique goals, technical comfort level, and budget. With so many great tools available, narrowing it down to the best one for your needs starts with asking the right questions:

• What is the main purpose of your forms? Are you collecting leads, running surveys, taking payments, or organizing event registrations?
• Which features matter most? Do you need integrations, mobile responsiveness, conditional logic, reporting tools, or a conversational interface?
• What’s your technical skill level? Do you prefer a simple drag-and-drop builder or want something with more control and customization?
• What tools should it integrate with? Consider your CRM, email platform, or project management tools.
• What is your budget? Free plans may work for basic use, but higher-tier features may require a paid plan.
• How important is mobile responsiveness? If your audience is mobile-first, responsive design is non-negotiable.
• Do you need advanced logic or calculations? These features can significantly enhance your form’s functionality.

Pro Tip: Most online form builders offer free plans or trial periods. Take advantage of them to test the builder’s usability, integrations, and overall fit for your needs before committing to a paid plan.

Why Knack Might Be the Right Form Builder for You

If your needs extend beyond simple surveys or contact forms, Knack is the online form builder designed to help you build much more. It’s ideal for businesses and organizations that want to create dynamic workflows, manage complex datasets, and even develop full-fledged custom applications—all without writing a single line of code.

While traditional form builders focus solely on data capture, Knack takes things a step further by offering:

• Smart, flexible forms that connect directly to a structured online database
• Advanced conditional logic and automation to create dynamic workflows
• Seamless integrations with tools like Zapier, Make, and over 1,000 other apps
• Custom dashboards and real-time reporting via Knack’s reporting tools
• Scalable solutions that can grow with your needs, from a basic form to a fully functional internal app

Whether you need a tool to manage inventory, track projects, or collect multi-step registrations, Knack provides unmatched flexibility and power for users who need more than just a form. 

Explore more of what Knack can do on the Forms Tour or AI App Builder page. 

Take the Next Step: Build Online Forms with Knack Today!

Each online form builder in this guide brings something different to the table–whether it’s the drag-and-drop ease of Jotform, the survey strength of SurveyMonkey, or the conversational design of Typeform. Choosing the best one comes down to your goals, your team’s needs, and how you want to interact with your data. 

But if you’re ready to go beyond basic data collection and start building tools that truly work for your business, Knack is the ideal solution. With its powerful database backend, flexible workflows, and no-code customization, Knack gives you everything you need to turn your forms into functioning applications. 

Ready to see it in action? Try Knack’s free demo and start building smarter forms today.