How Knack Flows Work

Connect Google Analytics (GA4) with Knack using Knack Flows to track conversions, ecommerce events, and meaningful application activity across your custom apps. This integration allows Knack to trigger Google Analytics events such as conversions, leads, add-to-cart actions, and custom events based on real user behavior inside your app. You can also trigger reports and analyze performance data to understand how users move through workflows. By combining Knack’s structured data and logic with Google Analytics insights, teams can measure outcomes, optimize flows, and improve app performance without writing code.

Step 1: Select a Trigger

A trigger is an event that starts your Flow. In a Knack and Google Analytics integration, triggers can originate in Knack, such as form submissions, record updates, or workflow milestones, or in Google Analytics, such as when a new conversion event occurs. These triggers determine when data should be sent, logged, or acted upon.

Step 2: Set up an Action in Knack

Once a trigger occurs, actions define what happens next in your Flow. Google Analytics actions can log ecommerce activity, such as add to cart, add payment or shipping info, generate leads, fire custom events, or run reports. Knack actions can enrich events with record data, apply logic, and store analytics outcomes for operational follow-up.

Step 3: Connect and Automate

When your Knack Flow is ready, you can activate it immediately or add additional actions as your analytics needs grow. Your Knack and Google Analytics platforms are now connected. Each key interaction inside your Knack app can be measured, analyzed, and used to refine workflows, improve performance, and drive better outcomes.