Top 23 ChatGPT Prompts for Marketing (2025 Guide)

AI tools like ChatGPT have grown to play an increasingly essential role in modern marketing, transforming how brands connect, create, and compete. As marketers face growing demands for faster content production, sharper personalization, and data-driven insights, mastering ChatGPT prompts is no longer optional—it’s a crucial competitive advantage. 

ChatGPT prompts are the inputs that guide the AI to generate useful and relevant responses. When crafted strategically, these prompts can streamline campaign planning, unlock fresh creative ideas, and improve how businesses engage with their audiences across channels. 

Join us as we explore the top 23 ChatGPT prompts every marketer should know to stay ahead in today’s fast-evolving landscape.

Key Takeaways

• Mastering the art of ChatGPT prompts is essential for marketers because precise, well-crafted prompts unlock the AI’s full potential to generate relevant and creative content that drives better marketing results.
• A skilled prompter can leverage ChatGPT for a wide range of tasks, from content and SEO marketing to website optimization and strategic planning.
• Implementing a no-code tool like Knack alongside mastering ChatGPT prompts empowers marketing teams to streamline workflows, customize solutions quickly, and scale efforts efficiently across industries.

Why ChatGPT Prompts Are Crucial for Modern Marketing Success

When it comes to marketing, effective ChatGPT prompts are crucial, as the quality of your input directly shapes the value of the output. 

When prompts are specific, clear, and rich in context, ChatGPT can generate far more accurate and targeted responses, whether you’re crafting ad copy, social posts, or campaign ideas. On the other hand, vague or generic prompts often lead to bland, irrelevant results that miss the mark. 

This is where prompt engineering comes in: the practice of strategically designing your prompts to get the best possible outcome. Think of it as giving better instructions to a very smart assistant—the more focused and informative you are, the more useful and impactful the response will be.

Best ChatGPT Prompts for Content Marketing [with Examples]

A solid ChatGPT prompt for content marketing is clear, detailed, and focused, providing enough context to guide the AI toward producing relevant content that resonates with your target audience. The difference between a well-crafted prompt and a vague one can be the difference between a high-traffic blog post that drives engagement and conversions and an uninspired piece that fails to capture readers’ attention.

1. Blog Post Idea Generation

“Generate 5 blog post ideas for a small business marketing blog focused on social media strategies for beginners. For each idea, provide a brief outline with key points to cover and suggest 3 catchy, SEO-friendly headlines.”

This prompt is effective because it clearly defines the blog’s niche and target audience, helping ChatGPT tailor ideas to relevant readers. It also requests both an outline and headlines, which provide structure and marketing appeal, making the content more actionable and ready to develop.

2. Content Creation & Expansion

“Help me draft a compelling introduction and conclusion for a blog post about the benefits of remote work. Then, expand the following bullet points into detailed paragraphs: increased productivity, better work-life balance, and cost savings. Finally, rewrite this existing paragraph to make it more engaging and concise: [insert paragraph].”

Here, the prompt is clear and specific about the tasks needed—drafting, expanding, and rewriting—giving ChatGPT distinct instructions that cover multiple content needs. Including exact bullet points and existing text ensures the output is relevant and tailored, saving time while enhancing the quality of the content.

3. Social Media Content

“Create engaging social media posts for LinkedIn, Instagram, and X (Twitter) promoting a new online course about digital marketing. For each platform, write a caption tailored to its audience, include relevant hashtags, and add a clear call to action.”

This prompt specifies the platforms and the campaign goal, enabling ChatGPT to customize tone and style appropriately for each audience. It also clearly requests captions, hashtags, and calls to action, ensuring the output is comprehensive and ready for direct use.

4. Email Marketing Copy

“Write a welcome email sequence for new subscribers to a productivity app, including three emails: a warm welcome with key features, a follow-up with tips for getting started, and a third email with a limited-time upgrade offer. Include subject lines, engaging email body content, and clear calls to action for each.”

Here, the purpose, structure, and tone of the email sequence is clear, while the number of emails and their goals are also specific, giving ChatGPT clear direction. Including subject lines, content, and CTAs ensures the output is actionable, cohesive, and aligned with marketing objectives.

5. Video Scripting & Ideas

“Generate 3 YouTube video ideas and 3 short-form video scripts (under 60 seconds each) for a personal finance channel targeting young professionals. Include catchy video titles, key talking points or a short script for each, and suggest a hook to grab viewers in the first few seconds.”

This prompt clearly defines the content format, target audience, and platform, which helps ChatGPT tailor ideas and tone appropriately. It also breaks down exactly what’s needed—titles, scripts, hooks, and key points—ensuring the response is practical and production-ready.

Top ChatGPT Prompts for SEO Content, Titles & Keyword Strategy

ChatGPT prompts for SEO marketing are specifically designed to help generate content that aligns with search engine algorithms, keyword strategies, and user search intent. Unlike general content marketing prompts, which may focus more on storytelling or brand voice, SEO-focused prompts must include details like target keywords, meta descriptions, semantic variations, and content structure optimized for rankings.

6. Keyword Research & Analysis

“Generate a list of 15 long-tail keywords related to ‘sustainable fashion for beginners,’ grouped into topic clusters based on search intent (informational, transactional, navigational). For each cluster, explain the user intent and suggest content types that would best address it.”

Here, the primary topic is clearly defined and instructs ChatGPT to organize keywords by search intent, which is essential for strategic SEO planning. By also requesting explanations and content suggestions, it turns raw keyword data into actionable insights for content creation.

7. Meta Descriptions & Titles

“Write SEO-friendly meta descriptions and page titles for a product page selling eco-friendly water bottles. Include the primary keyword ‘eco-friendly water bottles,’ keep titles under 60 characters, meta descriptions under 155 characters, and make both compelling enough to drive clicks.”

This prompt provides a clear topic, specifies the target keyword, and includes character limits, which are crucial for search engine display and optimization. Asking for both keyword relevance and click-worthiness ensures the output is effective for both rankings and user engagement.

8. Content Optimization

“Analyze the following blog post about beginner photography tips and identify any content gaps or areas that need more detail. Then, suggest ways to improve readability (e.g., formatting, sentence structure), and recommend 3 relevant internal linking opportunities based on common photography-related topics: [insert blog post text].”

Clear instructions for analyzing specific aspects of the content—gaps, readability, and internal linking—guide ChatGPT to deliver focused, actionable feedback. Supplying the blog post text adds essential context, enabling the AI to provide precise, relevant suggestions rather than broad or theoretical advice.

9. Competitor Analysis (Basic)

“Identify 3 main competitors in the online language learning space and summarize their content marketing strategies, including blog topics, social media approach, and SEO focus. Highlight what they’re doing well and where there may be opportunities to differentiate.”

Unambiguous objectives help guide ChatGPT to deliver a targeted analysis that includes both identification and strategic evaluation. Requesting strengths and opportunities adds depth, making the output more useful for shaping a unique, competitive content strategy.

ChatGPT Prompts for UX & Website Optimization

ChatGPT prompts can also support website optimization by generating clear, persuasive copy for landing pages or enhancing user experience through better readability and structure. In contrast to SEO-focused prompts that prioritize keywords and search rankings, website optimization prompts focus more on user engagement, clarity, and conversion effectiveness once visitors are on the site. 

10. Technical SEO Audit & Suggestions

“Perform a technical SEO audit for a website and identify issues related to crawlability, indexing errors, site speed bottlenecks, and broken links. Provide actionable suggestions to fix each problem and improve overall site performance.”

This input includes a specific focus on particular technical elements, while requesting practical solutions helps prioritize fixes. Including multiple key technical factors results in a comprehensive and actionable audit.

11. On-Page Element Optimization (beyond content)

“Review a webpage and suggest improvements for image alt text, heading structure (H1, H2, etc.), and internal linking strategies to enhance SEO and user navigation.”

Targeting multiple on-page elements beyond just text provides a well-rounded approach to optimization. Asking for both SEO and navigation improvements aligns technical and user experience goals.

12. User Experience (UX) Enhancements

“Brainstorm ways to improve website navigation, calls to action, and overall site usability to increase user engagement and conversion rates.”

Focusing on key UX components drives actionable ideas that can boost visitor satisfaction and business results. Emphasizing engagement and conversions connects UX improvements directly to measurable outcomes.

13. Mobile Responsiveness & Accessibility

“Evaluate a website’s mobile responsiveness and accessibility features, then suggest improvements to enhance usability for all users, including those with disabilities.”

Highlighting both mobile and accessibility ensures the site serves a wider audience and meets modern standards. Providing specific improvement suggestions supports practical implementation and compliance.

Best ChatGPT Prompts for Ads, Copywriting & Targeting

ChatGPT prompts can be incredibly useful for advertising by helping create tailored ad copy and compelling headlines that resonate with specific audiences. To maximize effectiveness, advertisers must be clear and specific about their target audience—such as demographics, interests, and pain points—as well as the desired brand voice, whether it’s professional, playful, or urgent. 

14. Ad Copy & Headlines (Platform-Specific)

“Create compelling headlines, descriptions, and calls to action for Google Search Ads, Facebook/Instagram Ads, and LinkedIn Ads promoting a new project management tool. Tailor the tone and format to fit each platform’s audience and best practices.”

Adapting content to platform-specific norms ensures higher engagement and relevance, increasing ad effectiveness. Specifying the product and desired elements gives ChatGPT clear direction for focused, actionable copy.

15. Audience Targeting & Segmentation

“Generate detailed target audience profiles for an eco-friendly home products brand, including demographics, interests, online behaviors, and pain points.”

Providing specific product context helps generate precise and meaningful audience segments that inform better ad targeting. Including multiple audience characteristics ensures a comprehensive and actionable customer profile.

16. A/B Testing Ideas for Ad Elements

“Brainstorm 5 headline, image, and call-to-action variations for an online fitness coaching ad to test across Facebook and Instagram campaigns.”

Offering multiple elements to vary encourages diverse creative testing, increasing chances of identifying high-performing ads. Specifying platforms focuses ideas on what works best for those audiences and formats.

17. Campaign Strategy & Ideas (Channel-Specific)

“Outline a campaign strategy for a Google Shopping campaign selling athletic wear, including objectives, product groupings, bidding strategies, and suggested ad creatives.”

Detailed direction for channel-specific strategy helps create practical, targeted campaign plans tailored to platform capabilities. Combining objectives with creative and technical elements ensures a well-rounded approach.

Social Media ChatGPT Prompts for Engagement & Community Building

Using ChatGPT prompts for community management involves specifying the platform to tailor content appropriately, since character limits, audience expectations, and content styles vary widely between channels like Twitter, Instagram, or LinkedIn. Clear prompts can help generate engaging posts, thoughtful responses to comments, and community-building messages that resonate with each unique audience.

18. Engagement & Interaction

“Generate thoughtful responses to common user comments on a wellness brand’s Instagram page, create 3 engaging poll questions for Facebook, and outline topics for a live Q&A session with followers.”

Including multiple engagement formats encourages varied interaction tactics that can deepen community connection. Specifying the brand and platforms helps tailor tone and content to audience expectations.

19. Campaign Ideas

“Brainstorm 5 social media campaign themes and related content pillars for a sustainable fashion brand looking to raise awareness and drive online sales.”

Focusing on both themes and content pillars provides a strong foundation for cohesive, multi-post campaigns. Specifying the brand’s goal ensures ideas align with strategic objectives and audience interests.

20. Crisis Communication (Drafting)

“Draft a sensitive response announcement addressing a recent product recall for a tech company, emphasizing transparency and customer care, with a clear note that this draft requires human review before publishing.”

Prioritizing transparency and empathy in the message sets the right tone for crisis communication. Including a disclaimer underscores the importance of human oversight for sensitive content to avoid errors or miscommunication.

ChatGPT Prompts for Marketing Strategy, Planning & SWOT

ChatGPT prompts can also help marketing teams generate fresh ideas by providing initial concepts or market trend analyses. These prompts serve as a creative springboard, offering rough frameworks or suggestions that teams can customize and develop further. Rather than delivering polished final content, the focus is on inspiring collaboration and guiding decision-making throughout the strategy process.

21. Audience Persona Development

“Create detailed buyer personas for a premium organic skincare brand, including demographics, motivations, pain points, preferred channels, and buying behaviors.”

Focusing on multiple persona attributes provides a comprehensive view that helps tailor marketing efforts effectively. Including brand context ensures personas are relevant and actionable for specific audience targeting.

22. Marketing Plan Outlines

“Generate a detailed outline for a six-month marketing plan promoting a new line of eco-friendly kitchen products, covering objectives, target audience, key messages, channels, and metrics.”

Providing a clear timeframe and product context helps produce a structured, focused plan outline. Including key marketing components ensures the output can serve as a solid foundation for campaign development.

23. SWOT Analysis (Assisted)

“Identify the strengths, weaknesses, opportunities, and threats related to launching a subscription-based meal kit service in a competitive market.”

Specifying the business model and market context guides a targeted and relevant SWOT analysis. Highlighting all four areas encourages a balanced view, which is essential for strategic decision-making.

How to Use ChatGPT Effectively in Marketing

While crafting effective prompts is key to unlocking ChatGPT’s potential, leveraging the tool to its full capacity goes beyond prompt mastery. For instance, marketers and sales agents must apply human oversight and editing, stay mindful of ethical considerations, and embrace experimentation and continuous learning to refine their approach over time. 

Here are some tips to keep in mind to ensure you’re getting the most out of your ChatGPT use:

• Integrate ChatGPT into daily workflows: Use ChatGPT for tasks like drafting emails, brainstorming campaign ideas, summarizing reports, or repurposing content to save time and boost productivity.
• Schedule regular content reviews with human editors: Always review and refine AI-generated content to ensure it meets brand standards, maintains tone, and is factually accurate.
• Disclose AI involvement when appropriate: Be transparent about AI-generated content in customer-facing materials to maintain trust and uphold ethical standards.
• Use ChatGPT for rapid ideation and testing: Quickly generate multiple content variations for A/B testing and creative brainstorming without overloading your team.
• Stay updated on AI trends and features: Keep learning about new capabilities and best practices to continuously evolve how you use ChatGPT.
• Establish clear AI usage guidelines: Create internal policies on how and when ChatGPT should be used, ensuring consistent quality and responsible AI adoption across your team.

How Knack + ChatGPT Supercharge Marketing Automation

Mastering ChatGPT prompts offers marketers a powerful way to boost efficiency, spark creativity, and maintain a competitive edge in today’s fast-paced landscape. While AI tools like ChatGPT can dramatically enhance marketing workflows, they are meant to augment—not replace—the strategic insight and creativity that only human marketers bring. 

By combining these AI capabilities with no-code platforms like Knack, marketers can streamline processes and unlock even greater potential, making their efforts smarter, faster, and more impactful than ever before.

Ready to experience the power of Knack for yourself? Sign up for your risk-free 14-day trial today—no credit card required!

FAQs: How to Use ChatGPT Prompts for Marketing Success

How can I prompt ChatGPT to help with my content calendar planning?

Provide ChatGPT with your key themes, target audience, and preferred posting frequency to generate a structured content calendar. For example, ask, “Create a monthly content calendar for a fitness brand targeting beginners with three posts per week focusing on workout tips, nutrition, and motivation.”

How can I prompt ChatGPT to generate ideas for new marketing campaigns?

Give ChatGPT details about your product, audience, goals, and any specific themes to brainstorm creative campaign concepts. For example, say, “Suggest 5 creative marketing campaign ideas for a sustainable skincare line targeting eco-conscious millennials.”

What are the best ways to prompt ChatGPT for competitive analysis in marketing?

Ask ChatGPT to summarize competitors’ strengths, weaknesses, and market positioning based on available data and industry trends. For example, a request could be, “Provide a competitive analysis comparing three major coffee brands, highlighting their marketing strategies and unique selling points.”