Build a Customer Self-Service Portal Without Code

When customers need help, they don’t always want to call or email. They want answers—fast. A self-service portal lets them get what they need without waiting, and it saves your team time in the process.

With Knack, you can build a fully functional customer self-service portal without writing a single line of code. You’ll get a tailored solution that fits your business, and you can launch it in just a few steps.

A Simple Way to Get Started

Once you open your Knack dashboard, you’ll see three options to begin your portal:

• Generate it with AI
  
• Use a template
  
• Import your own data
  

Templates are a great place to start. You can search for “customer” to see pre-built options that include basic support features. These templates give you a head start, with common layouts and forms already in place.

But if none of the templates fit what you need, the AI option offers more flexibility. You just describe your business and the features you want, and Knack builds the app for you.

In this example, George uses AI to create a portal that includes:

• A knowledge base
  
• A frequently asked questions section
  
• A contact form
  
• A place for customers to track their own requests
  

The AI reads the prompt and instantly generates a working app with all these features.

Customize the Portal to Match Your Business

Once the portal is generated, you can tailor every part of it to your needs. You might want to change the field names, edit the form questions, or update the layout to fit your brand.

For example, you can:

• Rename pages and sections to match your product language
  
• Add file upload fields for documentation
  
• Create new views for customers to check their ticket history
  
• Control access with roles for different user types
  

Everything is visual, so you don’t need technical experience. You can drag, drop, and configure each element using plain-language options.

If your business has unique support processes, you can reflect them in the portal. You can even build workflows—for example, when a customer submits a request, your team gets notified, and the request is added to a review queue.

This level of control helps you build a system that fits your operation, not the other way around.

Add Branding and Launch Quickly

Once your functionality is in place, you can apply your branding. Knack makes it easy to:

• Add your logo
  
• Choose your brand colors
  
• Change buttons, labels, and instructions
  

This gives your portal a polished, professional look and builds trust with your customers.

When you’re ready to go live, just click “Publish.” Knack gives you a secure link that you can share on your website or in your emails. Customers can log in, search for help articles, and submit requests from any device.

You stay in full control of your data, and you can make updates to the portal at any time—without calling a developer or waiting on support.

Scale Support Without Scaling Costs

A customer portal helps you deliver fast, consistent support while reducing the strain on your team. Instead of answering the same questions over and over, you can direct customers to a self-service page with clear answers.

You can expand your portal as needed. Add more resources, connect it to your CRM, or integrate with other tools. Knack works with third-party services like Zapier, so you can automate tasks and connect your data where you need it.

Over time, your portal becomes a central hub for customer interaction. You can update it to match new offerings, policies, or workflows—without rebuilding anything from scratch.

Who It’s For

This type of portal is a great fit for:

• SaaS companies
  
• Product support teams
  
• Service providers
  
• Any business with recurring customer questions
  

You can start with a basic FAQ and build from there. As your team learns what customers need most, you can add new forms, resources, and features.

And because Knack is no-code, your team can handle updates themselves. You don’t have to go through long development cycles just to tweak a label or fix a workflow.

Try It Today

With Knack, you don’t have to choose between flexibility and speed. You can build a customer portal that looks good, works well, and meets your specific needs—all without code.

If your customers are asking for better support tools, don’t wait. Build something that gives them real answers and gives your team back their time.

Try Knack and launch your own self-service portal in minutes.